The General Store Of Carmel

A lot is happening down at Prim's Carmel General Store. A new name, expanding inventory and a fresh outlook.

Stay in the know!

We're passionate about simplicity and intentional living.

Prim's Carmel General Store is conveniently located in the Carmel Rancho Shopping Center at the mouth of Carmel Valley. Our wide variety of
high-end home decor products include patio, garden, home restoration, indoor furniture and housewares.


Are you a designer, home stager or architect?

Prim’s offers a 15% discount for interior designers, home staging professionals and architects.
Come on in for details