The General Store Of Carmel

A lot is happening down at Prim's Carmel General Store. A new name, expanding inventory and a fresh outlook.

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We're passionate about simplicity and intentional living.

Prim's Carmel General Store is conveniently located in the Carmel Rancho Shopping Center at the mouth of Carmel Valley. Our wide variety of
high-end home decor products include patio, garden, home restoration, indoor furniture and housewares.


Introducing Prim's Preferred

Introducing Prim’s Preferred, a Designer Trade program for Interior designers and architects.
Receive an exclusive 15% savings on all full-price merchandise with no minimum purchase