In 2018, Prim’s will undergo a reinvention of sorts – a realigning of our products to reflect our spectacular surroundings and the evolving interests of our customers. Carmel is unique for a number of cultural- and lifestyle-driven reasons. The area is a staple scene for high-end and classic automobiles, food and wine, tourism and outdoor recreation, landscape photography, and luxurious home living. Carmel is also one of the most dog-friendly cities in California.