Promise

We’re proud to curate a collection of luxury lifestyle products including outdoor, housewares, textiles, gourmet food & more. Our inspired design collections are hand-picked to suit the Carmel culture and lifestyle. Each season we strive to bring you a wealth of unique brands and local artisan products. Our partnerships and renowned customer service ensure your passion and vision come to life.


Where Carmel's culture and lifestyle converge


Prim’s strives to be a local, community store that showcases all of the beauty that defines Carmel. We are the antithesis of online shopping. The Prim’s family believes that shopping should be an experience of the senses; fabric is to be touched; music to be heard. In order for our customers to breathe in the scents, taste the flavor, see the quality, and experience the Prim's Carmel General Store difference, we invite you to come in and come in often.


  • An Opportunity

    An aging general store was closing after 40 years in the area. The Prim family wanted to continue that tradition and preserve the traditional community general store with a modern twist.
  • Reconstruction

    In early 2012, we began the year-long reconstruction of the aging store, tearing the building down to the studs and transforming the landmark and iconic building into a beautiful space.
  • A New Beginning

    Prim's Hardware and Home opened in December 2012 and recently changed its name to just Prim's recognizing that this store cannot be defined within a few categories. We will continue to innovate and offer new products and departments which the community demands. Prim's offers two stores under one roof; a "two worlds" concept where couples can also shop together. Over the past few years, many national big-box retailers have expressed interest in this store location but our family is committed to Prim's continuing long-term service to the local community.
  • Family Ties

    Our family has been a part of this community for over 50 years as a real estate developer and property owner, and we also own the surrounding Carmel Rancho Shopping Center. Prim's is just one of many tenants in this landmark center that is providing innovative, trendy services and products to the local valley.
 
i-NMnrqhL-X3

Wayne L. Prim, Jr.


Prim’s has always been an innovative retail environment that finds balance between traditional goods and modern trappings. Taking cues from its surroundings, product lines are representative of the unique Carmel culture. Prim’s Carmel General Store is an integral part of our local community and is owned an operated by the Prim Family.


Sincerely,
Wayne L. Prim, Jr.

Coming to Prim's in 2018



Big changes and improvements are coming to our store in 2018. Stay tuned for updates!

 
 

Promise

We’re proud to curate a collection of luxury lifestyle products including outdoor, housewares, textiles, gourmet food & more. Our inspired design collections are hand-picked to suit the Carmel culture and lifestyle. Each season we strive to bring you a wealth of unique brands and local artisan products. Our partnerships and renowned customer service ensure your passion and vision come to life.



Where Carmel's culture and lifestyle converge


Prim’s strives to be a local, community store that showcases all of the beauty that defines Carmel. We are the antithesis of online shopping. The Prim’s family believes that shopping should be an experience of the senses; fabric is to be touched; music to be heard. In order for our customers to breathe in the scents, taste the flavor, see the quality, and experience the Prim's Carmel General Store difference, we invite you to come in and come in often.

  • An Opportunity

    An aging general store was closing after 40 years in the area. The Prim family wanted to continue that tradition and preserve the traditional community general store with a modern twist.
  • Reconstruction

    In early 2012, we began the year-long reconstruction of the aging store, tearing the building down to the studs and transforming the landmark and iconic building into a beautiful space.
  • A New Beginning

    Prim's Hardware and Home opened in December 2012 and recently changed its name to just Prim's recognizing that this store cannot be defined within a few categories. We will continue to innovate and offer new products and departments which the community demands. Prim's offers two stores under one roof; a "two worlds" concept where couples can also shop together. Over the past few years, many national big-box retailers have expressed interest in this store location but our family is committed to Prim's continuing long-term service to the local community.
  • Family Ties

    Our family has been a part of this community for over 50 years as a real estate developer and property owner, and we also own the surrounding Carmel Rancho Shopping Center. Prim's is just one of many tenants in this landmark center that is providing innovative, trendy services and products to the local valley.
i-NMnrqhL-X3

Wayne L. Prim, Jr.


Prim’s has always been an innovative retail environment that finds balance between traditional goods and modern trappings. Taking cues from its surroundings, product lines are representative of the unique Carmel culture. Prim’s Carmel General Store is an integral part of our local community and is owned an operated by the Prim Family.


Sincerely,
Wayne L. Prim, Jr.

Coming to Prim's in 2018



Big changes and improvements are coming to our store in 2018. Stay tuned for updates!